The Role of Teaching Factory in Shaping Professional Character of Marketing Students at SMKN 6 Surakarta

  • Rasela Febriana Universitas Muhammadiyah Surakarta, Surakarta, Jawa Tengah,  Indonesia
  • Surya Jatmika Universitas Muhammadiyah Surakarta, Surakarta, Jawa Tengah,  Indonesia
DOI: https://doi.org/10.51169/ideguru.v10i3.2125

Abstrak

Sekolah Menengah Kejuruan (SMK) bertujuan menghasilkan lulusan yang tidak hanya memiliki keterampilan teknis, tetapi juga karakter profesional sesuai kebutuhan industri. Namun demikian, kesenjangan antara kompetensi siswa dan tuntutan dunia kerja masih tinggi, terlihat dari tingkat pengangguran lulusan SMK yang mencapai 9,1% (BPS, 2025). Penelitian ini bertujuan untuk menganalisis peran Teaching Factory (TeFa) dalam membentuk karakter profesional siswa pada program keahlian Pemasaran di SMKN 6 Surakarta, khususnya melalui unit praktik bisnis ritel Viska Mart. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara semi terbuka, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa TeFa efektif menumbuhkan nilai tanggung jawab, disiplin, kejujuran, ketelitian, komunikasi, dan kerja sama tim melalui pengalaman praktik operasional, pengelolaan kasir, stok barang, pelayanan pelanggan, dan pemasaran produk. Meskipun demikian, terdapat tantangan terkait evaluasi karakter yang masih bersifat informal, keterbatasan monitoring industri, serta sikap dan motivasi siswa yang belum konsisten. Penelitian ini menyimpulkan bahwa implementasi TeFa memberikan kontribusi signifikan terhadap pembentukan karakter profesional siswa, dengan prospek penguatan sistem evaluasi karakter dan peningkatan keterlibatan industri untuk memperluas pengalaman praktik nyata.

Kata Kunci: teaching factory, karakter profesional, SMK, pemasaran, Viska Mart

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Biografi Penulis

Rasela Febriana, Universitas Muhammadiyah Surakarta, Surakarta, Jawa Tengah

Rasela Febriana is an undergraduate student of Accounting Education at the Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, Indonesia. Her academic interests focus on vocational education, accounting learning innovation, and the development of students’ professional character. This article is part of her final undergraduate project, submitted in the form of a scientific publication. She can be contacted via email at raselafebriana@gmail.com 

Surya Jatmika, Universitas Muhammadiyah Surakarta, Surakarta, Jawa Tengah

Surya Jatmika, S.Pd., M.Pd., is a Senior Lecturer and Secretary of the Accounting Education Study Program at the Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, Indonesia. He obtained his Bachelor’s degree in Accounting Education in 2014 and his Master’s degree in Educational Research and Evaluation in 2016 from Universitas Negeri Yogyakarta. His academic interests include vocational education, innovation in accounting learning, digital economy behavior, and the development of students’ professional character. He has actively published scientific articles in reputable national and international journals and has been involved in various research and community service activities related to education, digital marketing, and entrepreneurship. This article is part of his academic work and correspondence can be directed via email at @sj795@ums.ac.id

Diterbitkan
2026-01-31
Bagaimana cara mengutip:
Febriana, R., & Jatmika, S. (2026). The Role of Teaching Factory in Shaping Professional Character of Marketing Students at SMKN 6 Surakarta . Ideguru: Jurnal Karya Ilmiah Guru, 10(3), 2420-2427. https://doi.org/10.51169/ideguru.v10i3.2125
Terbitan
Vol 10 No 3 (2025): Edisi September 2025
Bagian
Artikel Penelitian

Copyright (c) 2026 Rasela Febriana, Surya Jatmika

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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