The Role of Teaching Factory in Shaping Professional Character of Marketing Students at SMKN 6 Surakarta

  • Rasela Febriana Universitas Muhammadiyah Surakarta, Surakarta, Jawa Tengah,  Indonesia
  • Surya Jatmika Universitas Muhammadiyah Surakarta, Surakarta, Jawa Tengah,  Indonesia
DOI: https://doi.org/10.51169/ideguru.v10i3.2125

Abstract

Vocational High Schools (SMK) aim to produce graduates who not only possess technical skills but also demonstrate professional character in accordance with industry needs. However, the gap between students’ competencies and labor market demands remains significant, as reflected in the unemployment rate of SMK graduates, which reached 9.1% (BPS, 2025). This study aims to analyze the role of the Teaching Factory (TeFa) in shaping students’ professional character in the Marketing expertise program at SMKN 6 Surakarta, particularly through the Viska Mart retail business practice unit. This research employed a qualitative approach with a case study design. Data were collected through semi-structured interviews, observations, and documentation, and analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings indicate that the implementation of TeFa effectively fosters values of responsibility, discipline, honesty, accuracy, communication, and teamwork through operational practice experiences, cashier management, inventory control, customer service, and product marketing. Nevertheless, several challenges remain, including informal character evaluation, limited industrial monitoring, and students’ inconsistent attitudes and motivation. This study concludes that TeFa implementation contributes significantly to the development of students’ professional character, with promising prospects for strengthening systematic character evaluation and enhancing industry involvement to broaden real-world practice experiences.

Keywords: teaching factory, professional character, vocational high school, marketing, Viska Mart

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Author Biographies

Rasela Febriana, Universitas Muhammadiyah Surakarta, Surakarta, Jawa Tengah

Rasela Febriana is an undergraduate student of Accounting Education at the Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, Indonesia. Her academic interests focus on vocational education, accounting learning innovation, and the development of students’ professional character. This article is part of her final undergraduate project, submitted in the form of a scientific publication. She can be contacted via email at raselafebriana@gmail.com 

Surya Jatmika, Universitas Muhammadiyah Surakarta, Surakarta, Jawa Tengah

Surya Jatmika, S.Pd., M.Pd., is a Senior Lecturer and Secretary of the Accounting Education Study Program at the Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, Indonesia. He obtained his Bachelor’s degree in Accounting Education in 2014 and his Master’s degree in Educational Research and Evaluation in 2016 from Universitas Negeri Yogyakarta. His academic interests include vocational education, innovation in accounting learning, digital economy behavior, and the development of students’ professional character. He has actively published scientific articles in reputable national and international journals and has been involved in various research and community service activities related to education, digital marketing, and entrepreneurship. This article is part of his academic work and correspondence can be directed via email at @sj795@ums.ac.id

Published
2026-01-31
How to Cite:
Febriana, R., & Jatmika, S. (2026). The Role of Teaching Factory in Shaping Professional Character of Marketing Students at SMKN 6 Surakarta . Ideguru: Jurnal Karya Ilmiah Guru, 10(3), 2420-2427. https://doi.org/10.51169/ideguru.v10i3.2125
Issue
Vol. 10 No. 3 (2025): September 2025 Edition
Section
Research Articles

Copyright (c) 2026 Rasela Febriana, Surya Jatmika

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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